Free Offline Publicity For Your Online Business
Online marketers often overlook the opportunities presented by offline promotion One very effective offline promotion strategy is getting free publicity for your website from being interviewed for a radio show or newspaper article.
Radio talk show hosts around the country are eager to find new and interesting guests to interview.
Typically, interviews for radio broadcasts are done by telephone rather than in the studio. After an agreement is reached to do the interview, the radio talk show host arranges to call you at your home or office to record the interview.
It’s even easier to get interviewed for a newspaper article. The key is to write an effective press release and send it to editors. An effective press release requires that you write about your business in a manner that is newsworthy rather than as an advertisement for your business.
You need to find some aspect of your business that would be interesting to the reader of the particular newspaper.
You must find an aspect of your business, called the hook, that would capture the attention and interest of the editor or talk show host. That would be something that their listeners or readers would find interesting.
For example, you may be having a special promotion with a contest that offers a valuable prize to the person who submits the best name for your new website.
Or you may offer a free consultation to listeners or readers.
Once the interview is agreed upon and scheduled, you should prepare a list of questions and answers. Since this allows the interviewer to conduct the interview with little or no other preparation, he or she will usually stick to the questions that you have supplied, so you can expect to have little difficulty with the actual interview.
At the end of the interview, you can expect to be asked how you can be contacted. Most interviewers expect to do that without being asked, but you can further ensure that it will happen by making that the last question on your list.
The most common mistake made by online marketers during a radio or newspaper interview is to give their web site URL when asked how to be contacted for further information.
Instead, you should always give your email address.
When people email you, you can give them your URL.
What’s the difference? Well, if you give out your URL and people go to your web site, you have no way of staying in contact with them unless your web site can persuade them to join your opt-in list.
In contrast, when people email you for information, you receive their email address every time, so you can enter it into your autoresponder and send them a series of emails that cultivate a relationship with them so that they come to know, like, and trust you.
Radio or newspaper interviews provide an excellent way of generating free traffic to your web site, but it’s important to remember to give out your email address only and not your URL.
Copyright 2007 EduComm, Inc.
Dr. Rubinstein is a practicing psychiatrist who has replaced the income from his lucrative medical practice through online marketing. He not only offers a wide range of products on dozens of websites, but he also teaches Internet marketing through an online multi-media training program (http://doctorduplicator.com/ycmylo) as well as a personal mentoring program.
Contact info:
Email: ezinearticles@doctorduplicator.com
Telephone: (219) 864-2501
URL: http://doctorduplicator.com/pls
Tags: Free publicity, free traffic, offline publicity, traffic, traffic building
