The Importance of Building a List
I don't know about you but, when I first began to consider the viability of creating an online business, everywhere I looked I kept being told that “you have to have a list”, “the money is in the list” etc., etc. Very occasionally I would receive an e-mail suggesting that, after all, it wasn't necessary to have a list. And, guess what, because it seemed like the easy option I convinced myself that it was, in fact, possible not to bother with a list, so to speak, despite the overwhelming evidence which suggested otherwise.




